The article is all about bands that use their fans to make videos and gain exposure through Youtube and other video-based stuff that fans send in. Along with that are a bunch of contests and various other publicity things set up by various marketing geniuses. This was all very intriguing to me as I remember NIN doing something a few years back that involved a track on their cd that was open for editing. Fans were encouraged to fiddle with the track and then send it back to Trent who would select his favourites and then...do something with them. Look, I'm really excited right now and I can't think straight. Shoot me for not getting it all right.
So for this article I have to interview various people, both bands and marketing gurus who thought up all these neat ways for record labels to save money. These people include
And I'm being paid for it. All you who said I'd never make it: Eat it.
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